S2A was founded by Brad Brezinski in 2014, with the goal of unlocking organizational transformation through human-centered design.
The business world was hungry for our methods, and our early successes powered our rapid growth. By early 2020 we held key contracts with some of the world’s top industrial leaders.
Then Covid hit.
We used our own strategy design tools to launch a new era for our business.
Countless organizations met their match in 2020. As a people-centered firm, we were nearly one of them.
To survive, we radically reshaped our identity as an organization, using the very same human-centered design methods we use to help our clients every day.
We ate our own dog food, so to speak. It didn’t just help us survive – it led us to thrive.
Our cultural discovery process revealed a surprise right to win with the US Military, leading to the creation of our award-winning NILE program.
And our strategy design methods pointed us to our true north: helping complex organizations use human-centered design to innovate within the upheavals of a post-Covid market.
Three years later, we know that our human-centered design methods work, not only because of our numerous client success stories, but because they guided us through our hardest years as a company.
If your company is struggling with entrenched issues that just won’t budge, we can help. We’ve been in your shoes, and we know how hard it is.
We’ll work with you to diagnose your unique situation, and explore how S2A can help you leverage your cultural strengths towards a new era of engagement, innovation and growth.
At S2A, we work at the intersection of culture, strategy and innovation to help our clients design solutions to their toughest human-centered challenges.